Cornish sardine

Cornish sardine
a pilchard (Sardina pilchardus, Clupeidae). In Britain pilchards are regarded as somewhat inferior food although the juveniles, called sardines, q.v., are popular. The name Cornish sardine was invented as a marketing ploy in 2003 and increased the sale of pilchards ten times

Dictionary of ichthyology. 2009.

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